14th March 2019
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Track Customer Services

Do You Track Customer Service Issues Correctly? “When asking consumers what impacts their level of trust with a company, offering excellent customer service ranked number one.” – Dimensional Research Customer Service is arguably the most important aspect of your business, whether you have a B2C or B2B business. How you respond to your customers can have a considerable effect on brand loyalty, customer retention and referrals. Moreover, with our ever increasing ability to get access to almost anything instantly, whether an Amazon Drone delivery or one of 1000’s of instantly streamable movies on Netflix, customer service must be instant and it […]
20th February 2019
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How Much are your Customers Worth?

Customer Value Understanding your customer’s worth is a crucial part of a good business strategy and helps you understand how to put time and resources to the best use. It also helps you home in on the right opportunities and how best to grow the value of your customers. A customer’s value to your business can be measured in a few ways but the most obvious and undoubtedly most important is in monetary value. This isn’t to say however that the customer contributing the most revenue to the business is the most profitable! Things like support, additional workload, difficulty communicating, excessive product returns among many other things can quickly turn […]
30th May 2018

What does CRM stand for?

What does CRM stand for? – It’s one of the most common questions we’re asked! We thought this blog would be a great way to explain the meaning and also the benefits of CRM systems in business. CRM stands for Customer Relationship Management and is a widely used piece of software for many types of business. From initial enquiry through to support and maintenance, CRM systems allow you to manage your most important assets, your customers. In short, a CRM is a repository for all of your customers, leads, prospects, suppliers and anyone else that you might need to contact. […]
29th March 2018

10 Top Reasons to Choose Act CRM

If your organisation is looking for a new customer relationship management solution then Act! CRM is a very popular choice to help you manage your database of Customers, Prospects and Contacts. With over 4 Million users it is the number 1 contact management and CRM solution available for your business. Some of the top reasons companies choose Act CRM are: Centralises Contact and Customer Data. Many organisations that have grown over the years are left with multiple databases and silos of customer and contact data. With Act CRM, you can centralise all sales, marketing and customer service data into one […]