20th February 2019
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How Much are your Customers Worth?

Customer Value Understanding your customer’s worth is a crucial part of a good business strategy and helps you understand how to put time and resources to the best use. It also helps you home in on the right opportunities and how best to grow the value of your customers. A customer’s value to your business can be measured in a few ways but the most obvious and undoubtedly most important is in monetary value. This isn’t to say however that the customer contributing the most revenue to the business is the most profitable! Things like support, additional workload, difficulty communicating, excessive product returns among many other things can quickly turn […]
30th May 2018

What does CRM stand for?

What does CRM stand for? – It’s one of the most common questions we’re asked! We thought this blog would be a great way to explain the meaning and also the benefits of CRM systems in business. CRM stands for Customer Relationship Management and is a widely used piece of software for many types of business. From initial enquiry through to support and maintenance, CRM systems allow you to manage your most important assets, your customers. In short, a CRM is a repository for all of your customers, leads, prospects, suppliers and anyone else that you might need to contact. […]