14th March 2019
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Track Customer Services

Do You Track Customer Service Issues Correctly? “When asking consumers what impacts their level of trust with a company, offering excellent customer service ranked number one.” – Dimensional Research Customer Service is arguably the most important aspect of your business, whether you have a B2C or B2B business. How you respond to your customers can have a considerable effect on brand loyalty, customer retention and referrals. Moreover, with our ever increasing ability to get access to almost anything instantly, whether an Amazon Drone delivery or one of 1000’s of instantly streamable movies on Netflix, customer service must be instant and it […]
20th February 2019
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How Much are your Customers Worth?

Customer Value Understanding your customer’s worth is a crucial part of a good business strategy and helps you understand how to put time and resources to the best use. It also helps you home in on the right opportunities and how best to grow the value of your customers. A customer’s value to your business can be measured in a few ways but the most obvious and undoubtedly most important is in monetary value. This isn’t to say however that the customer contributing the most revenue to the business is the most profitable! Things like support, additional workload, difficulty communicating, excessive product returns among many other things can quickly turn […]
23rd January 2019
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Upgrade from Act! CRM to Infor CRM

Upgrade Act! CRM to Infor CRM Is Act! CRM struggling to keep up with your growing business? Infor CRM is the perfect upgrade to take you into the future. Act! CRM is our recommended CRM for small to medium businesses because its functionality and ease of use are unmatched, especially for the price! However, for companies experiencing fast growth or with special requirements such as manufacturers or companies with extended customer services needs, it may be time for an upgrade to a CRM with more functionality. With over 100,000 users, Infor CRM (formerly Saleslogix) delivers tools for individuals, teams, and companies focused on increasing sales performance and the insights […]
30th May 2018

What does CRM stand for?

What does CRM stand for? – It’s one of the most common questions we’re asked! We thought this blog would be a great way to explain the meaning and also the benefits of CRM systems in business. CRM stands for Customer Relationship Management and is a widely used piece of software for many types of business. From initial enquiry through to support and maintenance, CRM systems allow you to manage your most important assets, your customers. In short, a CRM is a repository for all of your customers, leads, prospects, suppliers and anyone else that you might need to contact. […]