What is Infor CRM Advanced Analytics?
Infor CRM Advanced Analytics is a powerful Business Intelligence (BI) solution for increased organisational and customer intelligence, for better informed business decisions. Advanced Analytics transforms your Infor CRM data by analysing data and key performance indicators from across your organisation for a deeper understanding of performance and to identify the drivers of and barriers to success to maximise your Infor CRM investment.
What is BI?
Gartner Definition of Business intelligence (BI), is an umbrella term that includes the applications, infrastructure and tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance.
Business intelligence is becoming increasingly popular, evidenced by worldwide growth of 16.4% from 2010 – 2011, as organisations strive to create and maintain a competitive advantage. Business Intelligence can facilitate easy identification of a business’s strengths and weaknesses which can be used to inform a wider business strategy.
Advanced Analytics Benefits
Infor CRM Advanced Analytics enables organisations to manage high volumes of data and easily monitor productivity, analyse trends and identify any issues in order to focus attention and resources on the most profitable business activities.
Advanced Analytics offers organisational and customer intelligence for a low cost of ownership making in-depth Business Intelligence accessible to all budgets.
Advanced Analytics is both powerful and ease of use for business intelligence that is accessible to all levels of user, providing deep insight into individual areas of responsibility.
With Infor CRM Advanced Analytics you can analyse CRM related data from multiple sources, including ERP and business management solutions, Web services, CTI/Telephony systems and spreadsheets for a complete view of your business.
Infor CRM Advanced Analytics uses graphically rich charts and visualisation tools to present your data in a way that is easy to interpret.
Get immediate access to business intelligence from your key business areas with Advanced Analytics pre-built dashboards that span core CRM functions including sales, marketing and customer service.