What are the Top Reasons to Choose
Microsoft Dynamics 365 CRM?

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What Are The Top Reasons To Choose Microsoft Dynamics 365 CRM?

Microsoft Dynamics 365 CRM is one of the most widely used Customer Relationship Management solutions in the world, it helps you manages sales, marketing and customer service. The CRM solution offers a feature rich and highly configurable platform that drives better customer retention for your organisation. We have detailed below some of the main reasons why businesses choose Microsoft CRM as their main Customer Relationship Management system.

Create a 360-degree View of Customers in a Central Database

Many people forget to realise the main reason why CRM solutions exist, the primary function is to improve customer retention whilst creating a 360-degree view of all customer interactions in a central database that all users can access. Microsoft Dynamics 365 CRM provides a holistic view of customers and prospects detailing all phone calls, meetings, documents, emails and to-do’s, all held in a shared and centralised CRM database.

Integration with Office 365 and Microsoft Outlook

Everyday users rely on Microsoft Outlook and Office 365 to manage emails and documents associated with customers, prospects and suppliers, Microsoft CRM offers tight integration with these applications, so emails and documents can be stored against a client record for easy access with an unrivalled connected experience.

Intuitive Interface and Ease of Use

One of the key benefits of Dynamics 365 is that is has an extremely user-friendly interface. User adoption is a key to CRM success in any organisation which in turn drives productivity and efficiency. The user interface links seamlessly with Office 365 and Microsoft Outlook allowing employees to utilise their most commonly used applications.

Advanced Sales Reports - Giving You Better Insights

Dynamics CRM uses Microsoft's tried and tested SQL database, this delivers a database that provides superior performance whilst delivering unrivaled security for your customer data. Microsoft CRM also has a wide range of user rights, so you can apply controls on groups of data.

Do Business Anywhere with Multiple Mobile Options

Being able to access important customer information on your mobile device such as Android, iOS and Windows are key for employees to stay connected with customers. Microsoft CRM has a range of powerful mobile options for working online and offline allowing you to increase productivity and make every minute count.

Drives Sales and Lead Generation.

Ensuring revenue targets are met is crucial to any forward-thinking business, Microsoft CRM provides a wide range of features to ensure opportunities are managed correctly and your pipeline gives an accurate forecast to meet your revenue goals. Dynamics 365 allows you to manage key sales processes and lead generation processes, so you are always driving the business forward.

Microsoft Dynamics CRM provides powerful dashboards and reporting, it allows you to export data to Excel allowing you to focus on data and KPI's that matter in order to discover new insights.

Cost of Ownership and Flexible Pricing Plans

Dynamics CRM has a wide range of enterprise edition pricing plans and business edition pricing plans to choose from, making it affordable for smaller companies. The pricing plans are available on a subscription monthly pay per user basis, or you can purchase the on-premise version. The total cost of ownership for Microsoft CRM offers great value.

Improves User Performance and Productivity

Microsoft Dynamics CRM allows you to manage meetings, customer follow ups and to-do's making you productive and efficient. It has a wide range of powerful scheduling tools, calendars and personal dashboards that allow teams to work together more effectively.

Regular Updates from Microsoft

The amount of research and development invested in Dynamics CRM is unrivaled, Microsoft releases reliable and regular updates ensuring you have the latest cutting-edge CRM solution for your organisation.


Features are great, but it’s just as important (if not more so) to be able to configure your CRM solution to fit the unique needs of your organisation. These are your competitive differentiators, so you don’t want to compromise on them to accommodate your software. In this category, the advantage goes to Microsoft Dynamics CRM. With Microsoft Dynamics CRM, you fit the system to your business, not the other way around.