30th May 2018

What does CRM stand for?

What does CRM stand for? – It’s one of the most common questions we’re asked! We thought this blog would be a great way to explain the meaning and also the benefits of CRM systems in business. CRM stands for Customer Relationship Management and is a widely used piece of software for many types of business. From initial enquiry through to support and maintenance, CRM systems allow you to manage your most important assets, your customers. In short, a CRM is a repository for all of your customers, leads, prospects, suppliers and anyone else that you might need to contact. […]