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25th April 2019
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Tracking Sales Performance


How does CRM measure the performance of sales staff?

Measuring the performance of sales staff is crucial to any business. It gives real-time information on how your business is behaving: allowing for manageable predictions of both cash flow and workload, whilst also being a valuable method of controlling your sales team. Up-to-date information gives you the ability to direct employees through the desired sales path with minimal resistance, improving sales performance and reducing wasted time.

How can CRM help improve sales performance?

Most CRM’s have ‘Opportunities’ at their core, producing an intuitive, step-by-step process from lead to prospect, all the way through to invoice. As well as streamlining your business by offering an easy to use, well formulated, end-to-end method, this process also gathers valuable information about your sales team. The information can then be displayed quickly and easily in reports or viewed in your sales dashboard.


CRM displays a plethora of manageable information in its powerful dashboard feature, this includes but is not limited to: full traceability throughout the entirety of the sales process, pipeline status, KPI’s, sales effectiveness, product sales, open opportunities and sales potential. The fantastic thing about CRM for sales is the fact it’s fully customisable, any sales data you wish to see, CRM can find it for you.

The sheer quantity of readily available data given by this dashboard allows management to oversee the whole sales process, without the tedium of back-and-forth update requests and clarifications on projects. The functionality lends to the extensive visibility of CRM for sales, whereby a manager can have access to the dashboard of the sales team, producing a cohesive business process that increases sales performance and overall productivity whilst reducing errors in clarification. As a direct result, sales meetings can become about strategy and innovation; rather than a vehicle of appraisal for your sales team.  

Do your sales team routinely receive a commission on sales?

Having clear KPI’s readily available to your sales team makes management tracking and apportioning commission quick and easily. By inputting your relevant KPI’s and sales data, CRM software can extrapolate the apportioned commission accredited to the individual members of your sales team.


CRM has the ability to produce precise reports that are easily tailorable to any aspect of the sales cycle. This function is incredibly useful for both managers and the sales team:

Managers can retrieve all data from the sales team at the press of a button, displaying full visibility of which member of staff is currently working on which products or managing which projects. This makes it easy to set sales objectives with simple checkpoint to work to with the ability to produce instant reports. This is aided by the powerful computing algorithms embedded in many CRM products, firmly placing your finger on the pulse of the business sphere.


If you would like any assistance with choosing a CRM  to suit your business or need any advice on using your CRM, get in touch with our team of specialists today. Just fill in the form below or call us today 020 8050 3216