Act! CRM Product and Features Comparison
Act! CRM Comparison
Act CRM Brochure – pdf Download Act CRM How to Choose the Best CRM Solution – pdf Download Act CRM Marketing Automation – pdf Download
Act! CRM
Act! CRM Feature Comparison Guide
All three versions of Act! CRM have roughly the same core CRM features and functionality, however Act! CRM Premium and Act! CRM Ultimate have extra functionality such as; Marketing Automation, different deployment options, the ability to send out more emails, greater database performance using SQL, and offers greater customisation.
Comparison of CRM Features in Act CRM
All three Act! CRM products (Pro, Premier and Ultimate) have the same CRM features in common, these include
- Customer management
- Easy to use import tool
- Groups & companies
- Calendar & activity tracking
- Sales process automation
- Opportunity tracking
- Sales pipeline management
- Act! Insight
- Reports and Dashboards
- Act! Companion
- Integration with Outlook®, Google™, & more
- Act! Contact Link
- Ask Act!™ with Amazon Alexa
- Act! Connect
- Unlimited customisations
- Act! API
- Instant online access Backups & recovery
Act! Premium and Act! Ultimate are more advanced versions than the Pro product, as you can use these versions with an SQL database, which means unlimited records and many more users. Both these versions can also be deployed for On-Premise, Cloud and on mobile devices.
Act CRM for Sales
Act! CRM Feature Comparison Table

The use of Custom Tables is available for all three products, but there is an extra monthly charge applied to each user.
Act! CRM Marketing Automation Features and Product Comparison
Comparison of CRM Marketing Automation Features in Act CRM
Common features and functionality found in all three products (Act! Pro, Act! Premier and Act! Ultimate.
- Interactive template editor
- Mobile & desktop preview
- Social sharing
- Landing pages & lead capture
- Surveys Question Mark
- Drip marketing
- Visual workflow designer
- Real-time campaign metrics
- Marketing calendar
- Deliverability & compliance tools
Act CRM Marketing Automation
Additional Marketing Features and Functionality available in both Act! CRM Premium and Act! CRM Ultimate Include:
- CRM workflow
- Nurture marketing
- HTML email editor
- Advanced lead capture & surveys
- Lead management & scoring
- Event and email marketing
- Website activity tracking
- Asset tracking
Ultimate also has A/B testing and Progressive Profiling, which is not found in the Premium Version. The other main comparison between Premium and Ultimate is that you can send up to 50,000 emails/month for Premium and up to 100,000 emails/month with Ultimate.
ACT! Growth Suite
Marketing Automation Feature Comparison Table for Act! Growth Suite

User Reviews of Act! CRM
The majority of Act! Users give positive reviews, and they regularly comment that it effectively provides end-to-end sales pipeline management, great contact management and marketing tools that allow them to generate leads and sales for their business.
Many companies who have outgrown Act! CRM look for a more powerful and flexible enterprise wide solution such as Infor CRM. If you are considering moving away from Act! give us a call to discuss your CRM requirements.
“Act! is the way to go for any customer and contact management system. It provides everything we need to manage sales, opportunities and marketing. We have customised Act! to fit around our business needs which has helped us manage our client data more effectively.”
— Ben Henderson
Take Sales and Marketing to New Heights with Act!
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