Sage CRM

Marketing Management

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Marketing Management

Take control of your marketing initiatives by automating and tracking your campaigns. From one-off MailShots to multi-faceted marketing programs, Sage CRM will help you to open doors to new opportunities.

  • Take advantage of the powerful integration with MailChimp, the market-leading marketing tool.
  • Schedule and track marketing activities and history, all from your CRM.
  • Create new campaign target lists from your own criteria, making sureyou areapproaching the ideal customers and leads with your best collateral.
  • Import contact lists for your marketing campaigns and send HTML e-mails in easy-to-manage batches.

Marketing Campaigns

Design, create, manage and track unlimited marketing campaigns from Sage CRM, recording the history of each campaign against the Companies and People involved.

  • Define the waves and activities associated with each marketing campaign to better suit your industry and target data.
  • Assign budgets to campaigns and campaign-waves for comparisons against actual costs.
  • Track opens, clicks, forwards and unsubscribes from your marketing campaign recipients, all in real-time to support your follow-up actions.
  • Create leads off the back of your marketing campaigns whilst retaining the link to the associated campaign, measuring success to help with the configuring of future campaigns.

MailChimp Integration

Benefit from the powerful integration with MailChimp, the market leader in small and large scale marketing campaigns.

  • With the free plan you can send up to 2,000 emails each month, and costs for larger campaigns are reasonably priced.
  • Take advantage of the large range of pre-designed email templates.
  • Use the intuitive online template-builder to create your own marketing emails which can be re-used at any time.
  • Retain all of the useful historical statistics in your CRM such as opens, clicks and unsubscribes.