What is Infor CRM Advanced Analytics?
Infor CRM Advanced Analytics is a powerful Business Intelligence (BI) solution for increased organisational and customer intelligence, for better informed business decisions. Advanced Analytics transforms your Infor CRM data by analysing data and key performance indicators from across your organisation for a deeper understanding of performance and to identify the drivers of and barriers to success to maximise your Infor CRM investment.
What is BI?
Gartner Definition of Business intelligence (BI), is an umbrella term that includes the applications, infrastructure and tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance.
Business intelligence is becoming increasingly popular, evidenced by worldwide growth of 16.4% from 2010 – 2011, as organisations strive to create and maintain a competitive advantage. Business Intelligence can facilitate easy identification of a business’s strengths and weaknesses which can be used to inform a wider business strategy.
Advanced Analytics Benefits
Infor CRM Advanced Analytics enables organisations to manage high volumes of data and easily monitor productivity, analyse trends and identify any issues in order to focus attention and resources on the most profitable business activities.